October 30, 2012

Radio Advertising With Dynamic Pricing

If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available […]
October 25, 2012

A Think Tank Just For Radio

LinkedIn is a pretty brilliant idea. It’s a free social networking website connecting companies and industry professionals who are looking to make new business contacts or […]
October 23, 2012

Radio Listening Sparks Creative Ideas

I got stranded in Cincinnati recently.  A great, full-day meeting with our client, Cintas, ended with lightning storms grounding outbound air travelers (that’s me!) departing Cincinnati […]
October 18, 2012

Radio Advertising By Gender

A recent Wall Street Journal article cited how some retailers are finally recognizing that men and women shop differently.   No surprises there!  In general, women tend […]
October 16, 2012

Great Radio Advertising

So you want to create a great radio ad? Start by identifying the problem or issue you’re trying to solve. Once you know what your objective […]
October 11, 2012

Radio Advertising—There’s Always a Right Time For It

Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]
October 9, 2012

Internet Radio In Cars

More and more automakers are incorporating Bluetooth technology into their entertainment systems.  For those of us with smartphones (um, everyone you know?) this means instant access […]
October 4, 2012

The Presidential Debates, Facebook, and Radio

Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started […]
October 1, 2012

Radio Advertising for Men Who Shop

Most people think it’s strange that my husband Dan has more hair and face products than I do.  Or that his sneaker collection far exceeds mine […]