January 2014 | The Radio Agency | www.radiodirect.com

January 28, 2014

Published by Mark Lipsky at January 28, 2014

The Stupidity of Super Bowl Advertising

Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]

January 14, 2014

Published by tami freeman at January 14, 2014

Podcasting in 2014

Podcasting has been around for many years, but has recently become a ‘hot’ media platform with the creation of PodcastOne. This company has aggressively taken nearly […]

January 7, 2014

Published by Mark Lipsky at January 7, 2014

When #1 Sounds Like a Load of #2

I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]