I recently attended the American Banking Association’s Marketing Conference in Baltimore. Hundreds of banking CMOs and VPs of Advertising and Marketing gathered to compare notes and […]
During tough economic times, companies tend to cut their advertising budgets. That kind of thinking might actually hurt companies in the long run. In America, where […]
It would be totally rad. I guess that’s why Thomas McAlevey created Radical.FM. This newborn personal online radio service came to town in early June and […]
One-to-one engagement is today’s mantra! Build your fan base and engage them. Make it personal. Hasn’t radio been doing this for decades? Of course! As a […]
It’s no secret that the auto industry isn’t exactly booming. The state of the economy naturally impacts large purchases. Just last month, Ford lowered its 2011 […]