October 28, 2011

Internet Radio is a Game-Changer for Regional Banks

I recently attended the American Banking Association’s Marketing Conference in Baltimore.  Hundreds of banking CMOs and VPs of Advertising and Marketing gathered to compare notes and […]
October 25, 2011

We’re Gonna Party Like It’s 1992

Hey…have ya heard about this thing called the “Internet?”  I don’t want to scare anyone, but a few friends of mine in high places just turned […]
October 21, 2011

Smart Advertising in Tough Times

During tough economic times, companies tend to cut their advertising budgets.  That kind of thinking might actually hurt companies in the long run. In America, where […]
October 18, 2011

If Pandora and Spotify Had a Baby…

It would be totally rad. I guess that’s why Thomas McAlevey created Radical.FM. This newborn personal online radio service came to town in early June and […]
October 14, 2011

Use Radio to Drive Retail

This past weekend, I was at the mall with my kids and did a double take when I saw a store fully donned in Christmas lights.  […]
October 11, 2011

Einsteining Direct Response

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein One of the great minds of modern science summed […]
October 7, 2011

Radio – More Relevant Than Ever

One-to-one engagement is today’s mantra!  Build your fan base and engage them.  Make it personal.  Hasn’t radio been doing this for decades?  Of course!  As a […]
October 4, 2011

SiriusXM Too Reliant on Auto Industry?

It’s no secret that the auto industry isn’t exactly booming.  The state of the economy naturally impacts large purchases.  Just last month, Ford lowered its 2011 […]