November 29, 2011

Can I Please Convert Better?

We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
November 25, 2011

How To Be Rad: An Interview with Radical.FM’s Creator Thomas McAlevey – Part 2

And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
November 22, 2011

How To Be Rad: An Interview with Radical.FM’s Creator Thomas McAlevey – Part 1

After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
November 18, 2011

Selling Out

Disclaimer:  This blog was going to be about campaign synergy.  But a funny thing happened on the way to writing that one.  I decide to have […]
November 15, 2011

Radio Promotions Versus Media Buy

For the right brand, radio promotions can work great as a stand alone.  For example, if you have a concise benefit or message, there’s nothing better […]
November 11, 2011

10 Things Radio Can Do THIS Holiday Season That It Couldn’t Do Last Year

Target listeners by zip code.  For single-location retailers, this means using radio to reach consumers living within a five-mile shopping radius of their store.   Download […]
November 8, 2011

Radio’s Halo Effect

Why do so many companies silo their marketing efforts, maintaining separate departments for online and traditional marketing?  Quite often, the online marketing department has no idea […]
November 4, 2011

Radio Gets Social

Let’s face it.  We’re living in a social media world these days.   A quick glance at my Facebook newsfeed will inform me of any breaking news […]
November 1, 2011

Hey Sports Fans…Listen Up!

Have you ever been listening intently to your favorite baseball team when the play-by-play radio announcer breaks out into “advertising man” right in the middle of […]