We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
For the right brand, radio promotions can work great as a stand alone. For example, if you have a concise benefit or message, there’s nothing better […]
Target listeners by zip code. For single-location retailers, this means using radio to reach consumers living within a five-mile shopping radius of their store. Download […]
Why do so many companies silo their marketing efforts, maintaining separate departments for online and traditional marketing? Quite often, the online marketing department has no idea […]
Have you ever been listening intently to your favorite baseball team when the play-by-play radio announcer breaks out into “advertising man” right in the middle of […]
