April 2014 | The Radio Agency | www.radiodirect.com

April 29, 2014

Published by The Radio Agency at April 29, 2014

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion. AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]

April 22, 2014

Published by Mark Lipsky at April 22, 2014

Open Me

“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]

April 15, 2014

Published by Mark Lipsky at April 15, 2014

Easily Distracted? Don’t You Just Love Chocolate!

Think of all the times in a day you get distracted and lose your train of thought. The phone rings. A dog barks. A wafting scent […]

April 8, 2014

Published by Toni Anastasia at April 8, 2014

Savage Competition For Hannity

As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]

April 1, 2014

Published by Barbra Tabnick at April 1, 2014

Radio May Yield the Highest ROI (Why so surprised?)

Luckily, we here at The Radio Agency aren’t too sensitive. That’s why we didn’t take offense to the study we read recently proclaiming that, “strangely enough,” […]