Luckily, we here at The Radio Agency aren’t too sensitive. That’s why we didn’t take offense to the study we read recently proclaiming that, “strangely enough,” […]
It’s time to rethink radio demographics. Who’s valuable and who’s not. Back when I worked for a national radio group, “The Money Demo” was Adults 25-54 […]
Radio is still easily one of the most powerful tools at an advertiser’s disposal. Sometimes when people start thinking about their advertising campaigns, they feel the […]
Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]
In recent months, we’ve become active fans of podcasting, mindful that Americans download over 100,000,000 podcasts every month. So, beyond recommending and placing podcast media buys […]
Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]