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October 29, 2013
Published by Mark Lipsky at October 29, 2013
A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]
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October 22, 2013
Published by Greg McGlone at October 22, 2013
In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]
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July 30, 2013
Published by Andi Lovett at July 30, 2013
I was recently at a graduation party and I asked the host for a cup of ice. When her son brought me a cup filled with […]
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July 23, 2013
Published by Barbra Tabnick at July 23, 2013
In the past few weeks, you’ve probably read about someone having a baby or know someone who has a new little one in the family. You […]
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July 16, 2013
Published by Mark Lipsky at July 16, 2013
There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
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June 11, 2013
Published by Mark Lipsky at June 11, 2013
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
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June 4, 2013
Published by lisa sable at June 4, 2013
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
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May 28, 2013
Published by Mark Lipsky at May 28, 2013
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
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May 14, 2013
Published by Mark Lipsky at May 14, 2013
The calendar might say May, but some of the best radio sponsorship opportunities have already been snatched up for the 2013 NFL and NCAA football seasons. […]
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