Mindshare; a media agency services provider, Neurensics; a neuromarketing company and a Dutch CHR-formatted radio station have just released a new study which details how commercial […]
RADIO CAN BE HELD ACCOUNTABLE FOR RESULTS. OK, this one takes a little work, but direct marketers are accustomed to passionately monitoring and measuring results to […]
ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]
Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]
A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]
In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]