Blog | Page 3 of 38 | The Radio Agency

August 26, 2019

Published by Mark Lipsky at August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo. Will stations carry it? Will […]

April 24, 2012

Published by The Radio Agency at April 24, 2012

$ales Forecasting – A Constant Change

Even in a “perfect” economy, forecasting sales can be challenging. Toss in an uncertain economy or a recession, and you’ll quickly learn the important role of […]

June 12, 2012

Published by The Radio Agency at June 12, 2012

Boosted

Hello? Is anybody listening? Sales executives and account managers are constantly challenged by would-be clients who think that radio listenership has declined over the years. Arbitron’s […]

July 12, 2012

Published by The Radio Agency at July 12, 2012

Cash Is King

Cash in advance (CIA) is a common practice of asking a client to prepay for their media. It can provide the Media Department an opportunity to […]

August 28, 2012

Published by The Radio Agency at August 28, 2012

Use Radio To Get Results

Radio advertising offers an affordable way to get your message out, loud and clear! A great media plan can achieve your desired results. Long-term promotion is […]

November 5, 2013

Published by The Radio Agency at November 5, 2013

Another Streaming Music Service? Count YouTube In!

Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013. The service is expected to […]

March 4, 2014

Published by The Radio Agency at March 4, 2014

Get the Last Word

Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores […]

April 29, 2014

Published by The Radio Agency at April 29, 2014

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion. AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]

July 22, 2014

Published by The Radio Agency at July 22, 2014

Digital Downloads Down; Streaming Music Soars

The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]