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July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
May 17, 2016
Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 […]
May 3, 2016
Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.” With only 100 […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
January 12, 2016
My daughter Kirsten was doing homework accompanied by her cell phone. But instead of listening to music, she was listening to audio of some guy voicing […]
October 26, 2015
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s […]
September 1, 2015
I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]