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July 26, 2016
If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts. Topics run the gamut from A […]
September 26, 2017
With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio. But iHeart […]
July 21, 2019
Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
June 25, 2019
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
May 10, 2019
In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
September 20, 2018
You wouldn’t buy a new car without reviewing the specs to learn how well it will perform. Nor would you try to match a shirt-and-tie combination […]
December 18, 2018
The numbers are astounding. In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide. The 2018 […]
December 30, 2014
While our writers enjoy the holiday week off, we thought we’d share some interesting, historical and nonsensical Fun Facts about our favorite sound entertainment and advertising […]