Blog | Page 7 of 38 | The Radio Agency

August 29, 2017

Published by Mark Lipsky at August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern. Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]

August 14, 2018

Published by Mark Lipsky at August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening. According to a new Edison Research survey: […]

June 11, 2018

Published by Greg McGlone at June 11, 2018

Conservative Talk Dominates Talkers Magazine’s “Heavy Hundred” for 2018

June 26, 2018

Published by Mark Lipsky at June 26, 2018

Direct Response Radio – Do’s and Don’ts

February 7, 2011

Published by Mark Lipsky at February 7, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.

June 10, 2014

Published by Andi Lovett at June 10, 2014

Key Questions for Success on Radio

As with any advertising campaign, it is important to understand what you’re trying to achieve as well as the results you can expect. There are a […]

September 30, 2014

Published by Andi Lovett at September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]

February 18, 2011

Published by lisa sable at February 18, 2011

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.

May 13, 2014

Published by Toni Anastasia at May 13, 2014

What if Radio and Direct Mail Had a Baby?

Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]