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July 8, 2014
As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
October 28, 2014
Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small […]
November 4, 2014
Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
November 25, 2014
As of Friday, November 21st in select cities, Spotify Premium users are now able to stream their favorite playlists in enabled Uber cars, giving its radio […]
December 2, 2014
Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]
December 16, 2014
As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself. And that’s an injustice […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]
January 13, 2015
Sex sells. Just ask anyone in advertising. It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the […]
January 27, 2015
A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with […]