Blog

October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s […]
January 14, 2020

Before You Write A Radio Commercial….

That crazy idea you just had for a radio commercial made you laugh out loud.  It’ll drive your rivals crazy that they didn’t think of it […]
October 23, 2019

Rush Limbaugh Gets Radio Intimate

On a recent episode of The Rush Limbaugh Show, America’s most listened to radio program, a listener in Oklahoma offered advice to the popular talk host.  […]
September 24, 2019

Radio Advertising’s Golden Opportunity

By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt.  More and more women are […]
June 26, 2012

Radio Everywhere

This morning I was asked, “How do you and your friends listen to radio?” It was a thought-provoking question. I operate on autopilot while listening to […]
October 11, 2012

Radio Advertising—There’s Always a Right Time For It

Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]
February 10, 2015

FINDING YOUR DIGITAL MUSIC SOUL MATE

Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen […]