By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt. More and more women are […]
Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo. Will stations carry it? Will […]
Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
The numbers are astounding. In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide. The 2018 […]