We hear it all at The Radio Agency. Countless questions from clients and prospects, many of them very similar in nature. So we’ve assembled 10 quick links to answer our most common questions to help you structure and craft a successful radio advertising campaign.

Let’s get started!!

What’s the secret to writing a great direct response radio ad? ANSWER

What’s the most important part of a radio commercial? ANSWER

What are some of the most common ways to script a successful commercial? ANSWER

How can I get the best performance from my commercial’s voice talent? ANSWER

Is it OK to use “adspeak” in my commercials? ANSWER

How do you keep radio listeners focused on your message? ANSWER

What’s the best way to calculate my campaign’s ROI? ANSWER

My radio test failed. Does that mean radio won’t work for me? ANSWER

Can I hold radio stations accountable for results? ANSWER

How can I advertise nationally with a local-sized budget? ANSWER

Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above.Visit our website TheRadioAgency.com