Listening Habits of a Media Buyer

February 10, 2015
The Secret to Timing Your Media Buy
February 24, 2015

Listening Habits of a Media Buyer

Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars?  Wonder no more, as I’m going to give you the insight into a day of listening habits.  (NOTE: This is one man’s journey and does not impact the neutral bias applied to every client’s media plan.  DOUBLE NOTE: That is not a picture of me.)

First thing when I wake up in the morning, I usually listen to Pandora and a custom channel I’ve designed based on my eclectic taste.  I usually continue with this on my commute to work, revving up with everything from Tom Petty and Journey to Metallica and Van Halen.

At work, I usually start off listening to podcasts. This can range from personalities such as Stone Cold Steve Austin and Chris Jericho in the sports world, to How Did This Get Made?!, where television stars/comedians Paul Scheer, June Diane Raphael and Jason Mantzoukas pick apart and analyze bad movies in front of a live studio audience.

Later in the day, I often turn to SiriusXM. There’s a wide array of music channels to fit everyone’s tastes, as well as a full spectrum of talk personalities. This day I went into the archives on Howard Stern’s channel, and listened to his interview with former Guns N Roses Guitarist Slash. I then flipped around to a few different music channels, such as Octane, Classic Rewind, Liquid Metal, and Sports Zone.

On the way home from work, I usually tune to local Philadelphia radio.  I wanted to commiserate with other fans voice on Philadelphia Eagles’ disappointing 10-6 season, so I tuned to SportsRadio 94.1 WIP. To change it up, I tuned up to 93.3 and the rock of WMMR.

Later that night at home, I logged into my Slacker Radio account and listened to their classic rock channel, where I was introduced to a few songs I was unfamiliar with by bands like Aerosmith and Bad Company.

What does this all mean to you? I’m 34 years old, and part of the coveted Adults 25-54 demographic.  All of the things I listed show the many platforms available to reach your target audience, regardless of what your primary demographic is.

And if you read this Radio Diary and thought, “Wait a minute, that guy’s not like me – we listen to completely different things” – that’s exactly the point!  There are infinite, personal, customizable choices on radio that make the medium a pinpoint targeting tool for any brand.

What does that mean for your brand?  Give us a call and let’s start the conversation.