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December 6, 2011
Published by Barbra Tabnick at December 6, 2011
A study released this month by Ipsos OTX MediaCT illustrates the positive impact radio has across all stages of the sales cycle. Comparing a group of […]
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December 2, 2011
Published by Greg McGlone at December 2, 2011
Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]
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November 29, 2011
Published by kathleen poliski at November 29, 2011
We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
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November 25, 2011
Published by kathleen poliski at November 25, 2011
And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
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November 22, 2011
Published by kathleen poliski at November 22, 2011
After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
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November 18, 2011
Published by Andi Lovett at November 18, 2011
Disclaimer: This blog was going to be about campaign synergy. But a funny thing happened on the way to writing that one. I decide to have […]
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November 15, 2011
Published by drew kondylas at November 15, 2011
For the right brand, radio promotions can work great as a stand alone. For example, if you have a concise benefit or message, there’s nothing better […]
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November 11, 2011
Published by lisa sable at November 11, 2011
Target listeners by zip code. For single-location retailers, this means using radio to reach consumers living within a five-mile shopping radius of their store. Download […]
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November 8, 2011
Published by Barbra Tabnick at November 8, 2011
Why do so many companies silo their marketing efforts, maintaining separate departments for online and traditional marketing? Quite often, the online marketing department has no idea […]
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