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January 24, 2012
Published by kathleen poliski at January 24, 2012
Traditional radio has long been a strong force for direct response advertising. Now, Pandora and others like it are changing the way we listen to music. […]
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January 19, 2012
Published by Greg McGlone at January 19, 2012
Back in another career lifetime, I vividly remember having to present the results of a research study I had commissioned to the very daunting CEO of […]
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January 17, 2012
Published by Barbra Tabnick at January 17, 2012
At a recent client lunch, an interesting conversation regarding differences in generational behavior arose between two 30-something male marketing executives. Generationally, both guys were Gen Xers […]
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January 12, 2012
Published by Andi Lovett at January 12, 2012
(cue up Also Sprach Zarathustra) Since the dawn of man, one form of advertising has reigned supreme. Word of mouth. Fast forward to 2012 and […]
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January 10, 2012
Published by Mark Lipsky at January 10, 2012
I’ve had the good fortune to direct some inspiring celebrity talent throughout my career, from plucky pitchmen like Fran Tarkenton and Richard Simmons to accomplished actors […]
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January 4, 2012
Published by kathleen poliski at January 4, 2012
Triton Digital is the leading digital service provider to traditional and online radio. You may not know their name, but chances are you’ve listened to programming […]
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December 16, 2011
Published by kathleen poliski at December 16, 2011
Over the past few days, Spotify has launched its newly-revamped radio feature, similar to the popular streaming radio station, Pandora. In fact, it’s almost exactly like […]
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December 13, 2011
Published by lisa sable at December 13, 2011
I recently came across an article by Jamie Turner, listing and explaining the 14 most powerful words in marketing. These words, well-placed in a marketing message, […]
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December 9, 2011
Published by lisa sable at December 9, 2011
The latest National Radio Listening Report released by Arbitron shows that radio added 1.4 million new listeners in 2011, now reaching an estimated 241.3 million persons […]
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