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May 10, 2012
Published by lisa sable at May 10, 2012
The good news is that I have them under control, these many voices in my head. They help me do my job, translating marketing aspirations into […]
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May 2, 2012
Published by Barbra Tabnick at May 2, 2012
Last summer, an anonymous New Jersey inventor sold the crystal ball used in the movie classic, “The Wizard of Oz,” at a Hollywood auction for $126,500. […]
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April 19, 2012
Published by Andi Lovett at April 19, 2012
There are many choices these days when it comes to ‘listening to your radio.” Advertisers tend to rely on their ad agency to keep these choices […]
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April 11, 2012
Published by lisa sable at April 11, 2012
We each get these calls every week. So do you. It’s a phone message from a stranger presenting an intriguing business opportunity. We listen, perhaps for […]
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March 29, 2012
Published by kathleen poliski at March 29, 2012
So, today it finally happened. I received the email I had been DREADING for weeks. “You’ve been invited to join Pinterest.” Crap! Talk of this new […]
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March 27, 2012
Published by Greg McGlone at March 27, 2012
Don’t you just hate when a cheesy 80’s song pops into your head and stays there all day long? I apologize in advance if this is […]
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March 22, 2012
Published by Andi Lovett at March 22, 2012
Merging digital and traditional radio advertising continues to be a challenge for media placement agencies. Digital has been trending over the past decade to replace print […]
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March 12, 2012
Published by lisa sable at March 12, 2012
Thanks, Rush. It’s not as if I didn’t have enough to do last week, with a west coast business trip and five radio commercials to write. […]
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March 6, 2012
Published by Mark Lipsky at March 6, 2012
With great expectations, you launched your radio test. Everything seemed in place, yet you’re now staring at spreadsheets that make your eyes water, as you squint […]
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