Uncategorized

July 3, 2012

Radio In Its Many, Many Forms

For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your […]
June 29, 2012

How To Plan During A Political Year

The 2012 presidential election could be one of the most expensive in history and will cover 11 governorships, 33 Senate seats, and all 435 seats in […]
June 21, 2012

Spotify Challenges Pandora, Song for Song

Earlier this week, Spotify, the London-based digital music service announced the launch of a free mobile radio service for Apple’s iPhone and iPad users in the […]
June 19, 2012

Sports Scores On Radio

The game may take less than three hours.  But the controversy and the debate can last all week. Ask any SportsTalk radio station what their best […]
June 14, 2012

Womenomics

Let’s face it – women drive the economy.  I’ve read that women are responsible for up to 85% of all brand purchases made in the United […]
June 8, 2012

10000 Hours

In his inspirational book “Outliers,” Malcolm Gladwell observes that the best and brightest in any given field did not arrive at their peak performance by pure […]
June 5, 2012

More Choices More Gooder

I was watching TV the other day, flipping channels and couldn’t find anything to hold my attention for more than a few seconds.  So I flip […]
May 30, 2012

If A Sweepstakes Isn’t Promoted, Then Why Make The Investment?

I read a lot of trades.  CPG and grocery trades as well as most advertising and promotion-related industry trades.  That’s how I learn about some great […]
May 17, 2012

I Want Your Phone to Ring As Much as You Do

It’s hockey playoff season. Once upon a time I was addicted to the NHL, especially my New York Rangers. Over the years I weaned myself off […]