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September 11, 2012
Published by tami freeman at September 11, 2012
Pandora has long ruled the roost for online music enjoyment…..but now Clear Channel has fully launched their iHeartRadio product, later than expected, but certainly showing […]
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September 6, 2012
Published by drew kondylas at September 6, 2012
Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and […]
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September 4, 2012
August 30, 2012
Published by lisa sable at August 30, 2012
Congratulations! Your radio advertising is a success! Your media mix is sound and the rates are just right. You even have a control commercial that’s true […]
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August 23, 2012
Published by Toni Anastasia at August 23, 2012
A recent infographic from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our […]
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August 21, 2012
Published by Greg McGlone at August 21, 2012
I was reading a blog the other day by Muhammad Yasin (on the MarketingProfs.com website) about how to write a blog more worthy of reading. Yeah, […]
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August 16, 2012
Published by lisa sable at August 16, 2012
For nearly 40 years, journalists have pondered the pending death of radio. Everything from 8-track players to MTV and the Internet were predicted to bring about […]
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August 14, 2012
Published by Andi Lovett at August 14, 2012
It’s funny how my brain works some times. (To paraphrase from “Sling Blade” that’d be funny strange not funny ha ha.) I have a bad sacroiliac […]
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August 9, 2012
Published by lisa sable at August 9, 2012
A little more than a decade ago, it was sheer novelty to “tune in” your favorite radio station on your computer and listen through your computer […]
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