October 18, 2012

Radio Advertising By Gender

A recent Wall Street Journal article cited how some retailers are finally recognizing that men and women shop differently.   No surprises there!  In general, women tend […]
October 16, 2012

Great Radio Advertising

So you want to create a great radio ad? Start by identifying the problem or issue you’re trying to solve. Once you know what your objective […]
October 11, 2012

Radio Advertising—There’s Always a Right Time For It

Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]
October 9, 2012

Internet Radio In Cars

More and more automakers are incorporating Bluetooth technology into their entertainment systems.  For those of us with smartphones (um, everyone you know?) this means instant access […]
October 4, 2012

The Presidential Debates, Facebook, and Radio

Barack Obama. Mitt Romney. Efficient government. Small government. Pro-choice. Pro-life. Individual donors. Corporate donors. With the first presidential debate of 2012 airing last night, we started […]
October 1, 2012

Radio Advertising for Men Who Shop

Most people think it’s strange that my husband Dan has more hair and face products than I do.  Or that his sneaker collection far exceeds mine […]
September 25, 2012


Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS […]
September 20, 2012

Radio Gone Social

We live in a technological age filled with updates and downloads; an age where something “new” becomes “old” in a year or two. With Facebook, Pandora, […]
September 18, 2012

Radio Advertising During An Election

Every four years, buying radio advertising becomes an exercise in frustration and scarcity, as presidential, gubernatorial, congressional and senatorial candidates scoop up commercial inventory at rock-bottom rates, […]