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May 10, 2019

Published by Mark Lipsky at May 10, 2019

25 Creative Radio Copy Ideas

In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]

October 3, 2018

Published by The Radio Agency at October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]

February 7, 2011

Published by Mark Lipsky at February 7, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.

February 18, 2011

Published by lisa sable at February 18, 2011

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.

May 13, 2014

Published by Toni Anastasia at May 13, 2014

What if Radio and Direct Mail Had a Baby?

Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]

April 19, 2016

Published by Mark Lipsky at April 19, 2016

Who ARE YOU? (it Depends whom you ask.)

These are two WordClouds from YouGov depicting how Democratic (blue) primary voters and Republican (red) primary voters would describe Hillary Clinton in one word. Same woman, […]

November 21, 2016

Published by Mark Lipsky at November 21, 2016

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]

May 14, 2018

Published by Mark Lipsky at May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]

February 11, 2014

Published by tami freeman at February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]