February 25, 2011

Interview with Production Director Ian Cohen

Everything has a burn factor. At some point, a commercial is going to outlive its usefulness. At that point you want to have a new spot ready to go or the next step in the campaign.
February 23, 2011

Creativity… The Gift We Don’t All Have

I’m not a copywriter and more often than not, neither is the client. As a client I always made the best use of my resources, after all isn’t that the luxury of being the client?
February 18, 2011

Approaching A Campaign Test

Radio results need to be evaluated over a period of time as there is no crystal ball to predict listener behavior. You see, people are doing other things when they listen to radio. Many will hear an ad, jot down the number and then call on days and times that will give a false read if we try and attribute calls to the exact days and times calls are received.
February 16, 2011

Account Services at TRA

We wear many hats in performance of our role as great account managers. We consider ourselves strategic partners with each and every one of our clients, because if the campaign doesn’t “work,” it goes away.
February 14, 2011

What Makes a TRA Promotion Work

Our staff has actual radio experience. We’ve worked at radio stations…in their promotions departments. We’re not just pitching your brand and hoping for the best.
February 11, 2011

TRA’s Tuned Into: Mobile Listening Apps

Smartphones are lifelines in our society and successful marketing campaigns don’t ignore the mobile commerce market
February 9, 2011

Interview with Promotions Guru Barbra Tabnick

Second in our "Get to Know Us" series of interviews is Senior Marketing Strategist and Promotions expert Barbra Tabnick.
February 7, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.
January 20, 2011

Interview With The Radio Agency’s CEO Mark Lipsky

Welcome to The Radio Agency’s blog “Sounding Board.” To kick things off we are chatting with our CEO Mark Lipsky about the expanded services of the agency, clients, and industry trends.