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September 24, 2013
Published by Mark Lipsky at September 24, 2013
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more […]
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September 10, 2013
Published by TRA News at September 10, 2013
Midnight – The start of a new day. Nearly everyone will listen to the radio today. AM/FM. SiriusXM Satellite. Online Streaming. Mobile. They’ll plug their cell […]
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August 20, 2013
Published by Ian Cohen at August 20, 2013
One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle. Right? […]
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July 30, 2013
Published by Andi Lovett at July 30, 2013
I was recently at a graduation party and I asked the host for a cup of ice. When her son brought me a cup filled with […]
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July 16, 2013
Published by Mark Lipsky at July 16, 2013
There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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June 4, 2013
Published by lisa sable at June 4, 2013
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
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May 28, 2013
Published by Mark Lipsky at May 28, 2013
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
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May 14, 2013
Published by Mark Lipsky at May 14, 2013
The calendar might say May, but some of the best radio sponsorship opportunities have already been snatched up for the 2013 NFL and NCAA football seasons. […]
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