Blog

October 14, 2011

Use Radio to Drive Retail

This past weekend, I was at the mall with my kids and did a double take when I saw a store fully donned in Christmas lights.  […]
October 11, 2011

Einsteining Direct Response

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein One of the great minds of modern science summed […]
October 7, 2011

Radio – More Relevant Than Ever

One-to-one engagement is today’s mantra!  Build your fan base and engage them.  Make it personal.  Hasn’t radio been doing this for decades?  Of course!  As a […]
October 4, 2011

SiriusXM Too Reliant on Auto Industry?

It’s no secret that the auto industry isn’t exactly booming.  The state of the economy naturally impacts large purchases.  Just last month, Ford lowered its 2011 […]
September 30, 2011

Sorry, Mr. Advertiser, But I Can’t Take Your Money

Have you ever walked up to the register to make a purchase and had the salesperson say to you, “I’m sorry but I can’t take your […]
September 27, 2011

The Price of Pictures

A feature story in last week’s Wall Street Journal centers on the shrinking size of the national TV audience at a time when TV advertising rates […]
September 23, 2011

How to Handle Creative Differences

When it comes to creative, everyone has an opinion.  Ultimately it’s the client’s opinion that matters.  But what can you do when the client is flat […]
September 20, 2011

iHeartRadio, the new Pandora?

On September 23rd & 24th, the biggest live music event in history will take place in Las Vegas. What’s the special occasion? Clear Channel’s iHeartRadio Music […]
September 16, 2011

Blurring the Lines of Local

Something interesting happened in the latest (Spring 2011) Arbitron Radio Ratings for the Wilmington, DE radio market.  The #1 and #3 most listened to radio stations […]