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September 20, 2011
Published by kathleen poliski at September 20, 2011
On September 23rd & 24th, the biggest live music event in history will take place in Las Vegas. What’s the special occasion? Clear Channel’s iHeartRadio Music […]
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September 16, 2011
Published by lisa sable at September 16, 2011
Something interesting happened in the latest (Spring 2011) Arbitron Radio Ratings for the Wilmington, DE radio market. The #1 and #3 most listened to radio stations […]
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September 13, 2011
Published by Barbra Tabnick at September 13, 2011
Millennials (those born between 1982 – 1993) are smart consumers. Boy do I know. I’ve raised two. Fortunately, I’m smart enough to know not to surprise either […]
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September 7, 2011
Published by drew kondylas at September 7, 2011
Branding? That’s the easy part. Figuring out which commercial copy or radio property produced the best results? That’s another story. Luckily, our agency has successful managed […]
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September 2, 2011
Published by lisa sable at September 2, 2011
Ever since Marconi cried, “Come here Watson, they’re playing ‘Jingle Bells!’” the debate has raged over whether or not it makes sense to advertise on the […]
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August 30, 2011
Published by Greg McGlone at August 30, 2011
OK, I was asked to blog about my favorite radio commercial and the who, what, when, where and whys of how it got to be “the” […]
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August 26, 2011
Published by roshanda johnson at August 26, 2011
It seems each day a new electronic device is launched. And with each launch, consumers have an expanded opportunity to listen to radio pretty much anywhere […]
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August 23, 2011
Published by kathleen poliski at August 23, 2011
Putting together a DR buy is fun…but not easy. You need to understand your client’s business, goals, and objectives. You also need to know what the […]
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August 19, 2011
Published by lisa sable at August 19, 2011
FREE! It’s the magic word that moves mountains – and consumers – in virtually every form of advertising. Offer something FREE and you’ll entice more people to […]
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