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January 10, 2012
Published by Mark Lipsky at January 10, 2012
I’ve had the good fortune to direct some inspiring celebrity talent throughout my career, from plucky pitchmen like Fran Tarkenton and Richard Simmons to accomplished actors […]
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January 4, 2012
Published by kathleen poliski at January 4, 2012
Triton Digital is the leading digital service provider to traditional and online radio. You may not know their name, but chances are you’ve listened to programming […]
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December 16, 2011
Published by kathleen poliski at December 16, 2011
Over the past few days, Spotify has launched its newly-revamped radio feature, similar to the popular streaming radio station, Pandora. In fact, it’s almost exactly like […]
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December 13, 2011
Published by lisa sable at December 13, 2011
I recently came across an article by Jamie Turner, listing and explaining the 14 most powerful words in marketing. These words, well-placed in a marketing message, […]
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December 9, 2011
Published by lisa sable at December 9, 2011
The latest National Radio Listening Report released by Arbitron shows that radio added 1.4 million new listeners in 2011, now reaching an estimated 241.3 million persons […]
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December 6, 2011
Published by Barbra Tabnick at December 6, 2011
A study released this month by Ipsos OTX MediaCT illustrates the positive impact radio has across all stages of the sales cycle. Comparing a group of […]
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December 2, 2011
Published by Greg McGlone at December 2, 2011
Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]
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November 29, 2011
Published by kathleen poliski at November 29, 2011
We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
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November 25, 2011
Published by kathleen poliski at November 25, 2011
And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
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