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February 9, 2012
Published by kathleen poliski at February 9, 2012
Myxer.com, a leading site for ringtones and media for phones, is mixing it up, entering the streaming music space. With the launch of Myxer Social Radio, […]
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February 7, 2012
Published by Barbra Tabnick at February 7, 2012
It was recently announced that Apple is the most valuable company in the world, even bigger than ExxonMobil, in part, because it sold more than 411,000 […]
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February 2, 2012
Published by Andi Lovett at February 2, 2012
What’s the most powerful thing known to man? It’s not a WMD or a ruler of a country. It’s not a massive earth mover on a […]
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January 31, 2012
Published by Mark Lipsky at January 31, 2012
Just for fun, I decided to list all of the different ways to write a radio commercial. Straight Read. DJ Endorsement. Single testimonial. Talking animals. Letting […]
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January 26, 2012
Published by kathleen poliski at January 26, 2012
Cloudy with a chance of meatballs….no wait; cloudy with a chance of MUSIC. That’s it. Apparently, 2012 is the year for cloud-based streaming of music. We […]
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January 24, 2012
Published by kathleen poliski at January 24, 2012
Traditional radio has long been a strong force for direct response advertising. Now, Pandora and others like it are changing the way we listen to music. […]
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January 19, 2012
Published by Greg McGlone at January 19, 2012
Back in another career lifetime, I vividly remember having to present the results of a research study I had commissioned to the very daunting CEO of […]
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January 17, 2012
Published by Barbra Tabnick at January 17, 2012
At a recent client lunch, an interesting conversation regarding differences in generational behavior arose between two 30-something male marketing executives. Generationally, both guys were Gen Xers […]
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January 12, 2012
Published by Andi Lovett at January 12, 2012
(cue up Also Sprach Zarathustra) Since the dawn of man, one form of advertising has reigned supreme. Word of mouth. Fast forward to 2012 and […]
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