Radio Advertising Archives | Page 2 of 3 | The Radio Agency

May 20, 2014

Published by Mark Lipsky at May 20, 2014

Radio Advertising Crash Course

We hear it all at The Radio Agency. Countless questions from clients and prospects, many of them very similar in nature. So we’ve assembled 10 quick […]

May 5, 2014

Published by Andi Lovett at May 5, 2014

Talking to Your Audience

Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]

February 18, 2014

Published by Mark Lipsky at February 18, 2014

Copy Smart or Break the Mold. Avoid Middle Ground Mediocrity.

I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]

January 7, 2014

Published by Mark Lipsky at January 7, 2014

When #1 Sounds Like a Load of #2

I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]

July 30, 2013

Published by Andi Lovett at July 30, 2013

The Cool Case For Radio

I was recently at a graduation party and I asked the host for a cup of ice. When her son brought me a cup filled with […]

May 7, 2013

Published by Ian Cohen at May 7, 2013

Would You Like A Side Of Branding With That?

There’s no denying it. We live in an instant gratification, results driven, I-want-it-now, what-have-you-done-for-me-lately world. For proof, just look at all the TV shows that were […]

March 12, 2013

Published by Barbra Tabnick at March 12, 2013

Staying Top of Mind

This past week, and probably every day for the past few years, Kim or one of the other Kardashians has been a top story on Yahoo’s […]

February 26, 2013

Published by lisa sable at February 26, 2013

The Real Picture of Radio Response

Every time I set up a first time DR radio test with a new client, our ultimate goal is to identify those radio stations and properties […]

January 22, 2013

Published by Ian Cohen at January 22, 2013

Making Good

There are a LOT of things I just can’t wrap my mind around. String theory. The vastness of space. Reality TV One thing I’ll never understand […]