Uncategorized Archives | Page 16 of 19 | The Radio Agency

June 23, 2011

Published by kathleen poliski at June 23, 2011

The Campaign Landing Page

With your direct response campaigns call to action could be drive to call center, drive to retail, or drive to a website, etc. With drive to […]

June 20, 2011

Published by Greg McGlone at June 20, 2011

The Fab Five in Choosing Creative

There are rules for everything. Some we keep no matter what, like the rules of the road – or The Golden Rule – or the rules […]

June 14, 2011

Published by kathleen poliski at June 14, 2011

So now that you know about some of the coolest shows I’ve seen, I guess I have to choose the best. And I know exactly which one it will be. I would have to say my all time best concert ever was the one where I got to meet my idol. I’m not even kidding, she’s an American Idol.

June 6, 2011

Published by kathleen poliski at June 6, 2011

TRA’s Awards of Distinction

The Radio Agency's own Production Director Ian Cohen had three radio spots win Awards of Distinction from The 17th Annual Communicator Awards.

June 2, 2011

Published by Barbra Tabnick at June 2, 2011

Client FAQ’s: Making Your Budget Work on Radio

There are so many more options today to consider when planning a radio campaign than ever before. From terrestrial AM and FM radio to Satellite, Streaming, Personalized Radio Services and Podcasts, there’s a variety of options to fit almost every budget.

May 26, 2011

Published by roshanda johnson at May 26, 2011

Google +1

A couple of months ago, Google introduced a new feature to their search results and ads. Google +1 is an attempt to bring a social component to searching. Here’s how it works. When you are signed into your Google account, your search results will have a +1 icon next to each link.

May 19, 2011

Published by Greg McGlone at May 19, 2011

Size Matters…Sometimes

Small agencies also make the client an integral part of the creative process. I was part of every brainstorming session. Since I lived the business day in and day out, my opinion was recognized, acknowledged and requested, not as a courtesy but as a starting point for any planning discussion and throughout the process.

May 16, 2011

Published by lisa sable at May 16, 2011

STERN-VERTISING: The Pros and Cons of advertising on Howard Stern’s radio show.

Part of the reason Stern gets away with it all is Stern's brutal honesty. He’s direct and candid, rarely editing subject matter or choice of language. That, and the fact that the show just happens to be funny. Stern is an extraordinary interviewer, with a rapid-fire style of questioning that keeps guests off balance which invariably unearths a very private, usually fascinating side to the guest on the hot seat.

May 12, 2011

Published by kathleen poliski at May 12, 2011

The Ideal Media Rep

We often spend a lot of time with our reps not negotiating, but explaining to them how we want to run the campaign and our expectations from them. We share our clients’ goals with them so that they know what kind of results we expect from the campaign.