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October 1, 2013
Published by Toni Anastasia at October 1, 2013
Oregon Safeway and Walmart shoppers got more than what was on their grocery lists when $100 bills mysteriously appeared, stashed in egg cartons, cookie boxes and […]
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September 24, 2013
Published by Mark Lipsky at September 24, 2013
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more […]
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September 17, 2013
Published by tami freeman at September 17, 2013
iTunes Radio is set to debut in September. The strength behind this launch is having 10 years of history, 575 million registered users worldwide and 25 […]
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August 20, 2013
Published by Ian Cohen at August 20, 2013
One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle. Right? […]
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July 30, 2013
Published by Andi Lovett at July 30, 2013
I was recently at a graduation party and I asked the host for a cup of ice. When her son brought me a cup filled with […]
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July 23, 2013
Published by Barbra Tabnick at July 23, 2013
In the past few weeks, you’ve probably read about someone having a baby or know someone who has a new little one in the family. You […]
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July 16, 2013
Published by Mark Lipsky at July 16, 2013
There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
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July 2, 2013
Published by tami freeman at July 2, 2013
Streaming listenership continues to shift towards the mobile platform, and radio groups try to maneuver their ad space to follow. With smart phones taking over the […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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