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March 11, 2014
Published by Greg McGlone at March 11, 2014
Radio is still easily one of the most powerful tools at an advertiser’s disposal. Sometimes when people start thinking about their advertising campaigns, they feel the […]
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February 25, 2014
Published by Mark Lipsky at February 25, 2014
In recent months, we’ve become active fans of podcasting, mindful that Americans download over 100,000,000 podcasts every month. So, beyond recommending and placing podcast media buys […]
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February 18, 2014
Published by Mark Lipsky at February 18, 2014
I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]
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February 11, 2014
Published by tami freeman at February 11, 2014
The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]
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January 28, 2014
Published by Mark Lipsky at January 28, 2014
Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]
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January 21, 2014
Published by Andi Lovett at January 21, 2014
“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]
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January 14, 2014
Published by tami freeman at January 14, 2014
Podcasting has been around for many years, but has recently become a ‘hot’ media platform with the creation of PodcastOne. This company has aggressively taken nearly […]
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January 7, 2014
Published by Mark Lipsky at January 7, 2014
I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]
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December 24, 2013
Published by Barbra Tabnick at December 24, 2013
Radio is not for everyone. There are certain criteria we use to politely tell prospective clients their product or service will most likely not “work” on […]
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