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December 10, 2013
Published by Mark Lipsky at December 10, 2013
RADIO CAN BE HELD ACCOUNTABLE FOR RESULTS. OK, this one takes a little work, but direct marketers are accustomed to passionately monitoring and measuring results to […]
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December 3, 2013
Published by Mark Lipsky at December 3, 2013
ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]
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November 26, 2013
Published by Mark Lipsky at November 26, 2013
RADIO CAN DELIVER A NATIONAL CAMPAIGN FOR THE COST OF A LOCAL BUY. It’s no secret that radio delivers tremendous economies of scale when you jump […]
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November 19, 2013
Published by Mark Lipsky at November 19, 2013
Radio approaches 2014 with a new arsenal of marketing tools and tactics that make the medium a must-buy part of your media mix. Last week, we […]
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November 12, 2013
Published by Mark Lipsky at November 12, 2013
Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]
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October 29, 2013
Published by Mark Lipsky at October 29, 2013
A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]
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October 22, 2013
Published by Greg McGlone at October 22, 2013
In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]
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October 8, 2013
Published by Ian Cohen at October 8, 2013
I’m not one for analogies usually. But…I find a lot of similarities between cooking and making a radio commercial. (I dabble in the kitchen a bit […]
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October 1, 2013
Published by Toni Anastasia at October 1, 2013
Oregon Safeway and Walmart shoppers got more than what was on their grocery lists when $100 bills mysteriously appeared, stashed in egg cartons, cookie boxes and […]
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