Blog

April 11, 2011

I Just Made A George Station! Using Pandora for the First Time

That’s what is nice about this, I have eclectic music taste and I like to listen to a variety of music through out the day. No terrestrial station has all the music I want to listen to. It was fun to program stations that had a little bit of everything.
April 1, 2011

Pandora Is Laughing All The Way To Its 100 Millionth Registered User

Let’s start with the numbers. Pandora just recently crossed the 90 Million mark for registered users. They're adding 150,000 to 160,000 more every day. At that "million a week" pace, they'll cross the 100 Million mark by summer.
March 29, 2011

Radio to Social Media

Still it seems more common to social media gadgets associated with brands on their digital platforms or on a homepage. Seeing social media promoted so prominently on a traditional media platform is smart and exciting.
March 23, 2011

Branding Campaigns-Just Ask the Right Questions

When approaching a “branding campaign” asking questions is the first step, and the second step and the third.
March 21, 2011

From Scripts to Traffic

Silly, I know, but what I didn’t know was that after the spots are produced, they are trafficked, or sent via email to stations. There will be more on this process later, you know, when I get out of the car.
March 17, 2011

RAIN Summit: Monetizing Internet Radio I (Part II)

Last Tuesday we brought you Part I of Vice President of Media Askin Emir’s discussion last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here is part two:
March 15, 2011

RAIN Summit: Monetizing Internet Radio I

Vice President of Media Askin Emir spoke last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here are some of the highlights of the discussion:
March 11, 2011

Who’s Listening to Radio?

Radio – and all forms of audio entertainment – touch our lives daily in the most intimate of ways. From the clock radio that awakens us, to the music we listen to as we prepare our day, to the audio entertainment we consume on our daily commute to the online radio station that keeps us company at work, radio and audio are right there with us.
March 9, 2011

Trends In Radio Promotions

Promotions that run as a stand-alone marketing effort can be cost-effective for clients and can get the brand’s message heard. Traditional commercials can incorporate numerous product benefits and features into the messaging. Is one better than the other?