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March 20, 2012
Published by The Radio Agency at March 20, 2012
How’s business? “Broadcast is healthy,” Wells Fargo Securities analyst Marci Ryvicker told clients as she reviewed the industry. Ryvicker said it appeared that ad sales improved […]
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March 12, 2012
Published by lisa sable at March 12, 2012
Thanks, Rush. It’s not as if I didn’t have enough to do last week, with a west coast business trip and five radio commercials to write. […]
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March 6, 2012
Published by Mark Lipsky at March 6, 2012
With great expectations, you launched your radio test. Everything seemed in place, yet you’re now staring at spreadsheets that make your eyes water, as you squint […]
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March 1, 2012
Published by Barbra Tabnick at March 1, 2012
Thanks to technology, radio is more portable than ever and can be accessed over the air, via Satellite, online, and via a mobile device such as […]
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February 28, 2012
Published by kathleen poliski at February 28, 2012
Pandora has been around for 10 years. But there’s a new kid in town, Chief Marking Officer, Simon Fleming-Wood. We wanted to find out why the […]
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February 16, 2012
Published by Toni Anastasia at February 16, 2012
Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald […]
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February 14, 2012
Published by Greg McGlone at February 14, 2012
Super Bowl Sunday is the one day a year that the commercials are almost as important as they show they are interrupting. The other 364 days […]
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February 9, 2012
Published by kathleen poliski at February 9, 2012
Myxer.com, a leading site for ringtones and media for phones, is mixing it up, entering the streaming music space. With the launch of Myxer Social Radio, […]
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February 7, 2012
Published by Barbra Tabnick at February 7, 2012
It was recently announced that Apple is the most valuable company in the world, even bigger than ExxonMobil, in part, because it sold more than 411,000 […]
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