Mark Lipsky

August 25, 2014

When Radio Stations Change Format

Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]
August 8, 2014

The Perils of Chasing Something Shiny

Thousands of happy radio advertisers have thousands of stories of how well radio advertising works for their brand. Most cite the sound fundamentals of AM/FM, rather […]
August 4, 2014

Summer Vacation Recommendations

Our blog writers have the week off. So we polled our friends in and around radio for some great media recommendations to consume on your summer […]
July 29, 2014

Programmatic buying comes to radio.. slowly.

Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]
July 14, 2014

The Wrong X-Ray

Imagine you broke your leg. Ouch. And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with […]
June 17, 2014

Radio Idea Starters

Ever get writer’s block? Good, that means you’re trying. The next time you’re stumped to find a new spin on an old idea, go crazy. Try […]