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January 13, 2015
Sex sells. Just ask anyone in advertising. It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]
December 16, 2014
As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself. And that’s an injustice […]
November 25, 2014
As of Friday, November 21st in select cities, Spotify Premium users are now able to stream their favorite playlists in enabled Uber cars, giving its radio […]
November 4, 2014
Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
October 28, 2014
Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
September 9, 2014
You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
September 2, 2014
There’s been a subtle shift these past few decades. Branding advertisers now demand accountability and performance from their advertising. Direct response marketers wish to put a […]