Radio Advertising

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]
July 21, 2015

The Power of Personalities

We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
July 4, 2015

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
March 10, 2015

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
February 24, 2015

The Secret to Timing Your Media Buy

A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
December 2, 2014

Too Busy to Procrastinate

Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]