Radio Advertising

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
September 3, 2013

Happy Birthday TRA!

Media, PA — (SBWIRE) — 08/19/2013 — The Radio Agency, one of America’s only advertising agencies 100% focused on radio, will celebrate 20 years of building brands […]
October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
December 2, 2014

Too Busy to Procrastinate

Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]
February 24, 2015

The Secret to Timing Your Media Buy

A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]
March 10, 2015

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]