Programming Archives | Page 2 of 3 | The Radio Agency

September 16, 2014

Published by The Radio Agency at September 16, 2014

Let Local Radio Take Advantage of You

Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]

August 25, 2014

Published by Mark Lipsky at August 25, 2014

When Radio Stations Change Format

Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]

February 4, 2014

Published by TRA News at February 4, 2014

TRA Super Bowl Commercial Wrap Up

Like everyone else, we have opinions on the commercials aired during the Super Bowl. And like everyone else, we’re not afraid to share ‘em. So without […]

October 22, 2013

Published by Greg McGlone at October 22, 2013

Does Radio Work? Ask Alice Cooper.

In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]

August 20, 2013

Published by Ian Cohen at August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle. Right? […]

August 6, 2013

Published by Mark Lipsky at August 6, 2013

Art Bell Returns to Radio

Nearly three years after he disappeared, Art Bell will return to late night radio on September 16th, where full moons and a howling audience will surely […]

July 16, 2013

Published by Mark Lipsky at July 16, 2013

Spanish Radio Advertising

There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]

July 9, 2013

Published by Toni Anastasia at July 9, 2013

Black Talk Radio On The Rise

The days of talk radio dominating the general market for white male listeners is beginning to fade to black, literally. Black talk radio is on the […]

May 28, 2013

Published by Mark Lipsky at May 28, 2013

Rush & Howard – You Don’t Have to Love Them to Love Them

You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]