Programming Archives | Page 2 of 3 | The Radio Agency

May 3, 2016

Published by Stephanie Trommello at May 3, 2016

RADIO’S TOP TALKERS

Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.” With only 100 […]

December 29, 2016

Published by Mark Lipsky at December 29, 2016

Do Football Fans Fade as the Season Ends?

It’s been a tough year to be a Philadelphia Eagles’ fan. A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]

February 17, 2015

Published by Greg McGlone at February 17, 2015

Listening Habits of a Media Buyer

Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars? Wonder no more, […]

August 25, 2014

Published by Mark Lipsky at August 25, 2014

When Radio Stations Change Format

Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]

October 22, 2013

Published by Greg McGlone at October 22, 2013

Does Radio Work? Ask Alice Cooper.

In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]

August 20, 2013

Published by Ian Cohen at August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle. Right? […]

August 6, 2013

Published by Mark Lipsky at August 6, 2013

Art Bell Returns to Radio

Nearly three years after he disappeared, Art Bell will return to late night radio on September 16th, where full moons and a howling audience will surely […]

July 16, 2013

Published by Mark Lipsky at July 16, 2013

Spanish Radio Advertising

There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]

July 9, 2013

Published by Toni Anastasia at July 9, 2013

Black Talk Radio On The Rise

The days of talk radio dominating the general market for white male listeners is beginning to fade to black, literally. Black talk radio is on the […]