In The News Archives | Page 3 of 5 | The Radio Agency

June 24, 2014

Published by Greg McGlone at June 24, 2014

How to Best Utilize Radio in your Media Campaigns

Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The […]

May 28, 2014

Published by Ian Cohen at May 28, 2014

Official _____ of Summer

Now that we’re past the “Unofficial Kick Off of Summer” I think it’s safe for those of us on the East Coast to say goodbye to […]

April 1, 2014

Published by Barbra Tabnick at April 1, 2014

Radio May Yield the Highest ROI (Why so surprised?)

Luckily, we here at The Radio Agency aren’t too sensitive. That’s why we didn’t take offense to the study we read recently proclaiming that, “strangely enough,” […]

March 18, 2014

Published by Mark Lipsky at March 18, 2014

Whip My Gray Hair Back-and-Forth

It’s time to rethink radio demographics. Who’s valuable and who’s not. Back when I worked for a national radio group, “The Money Demo” was Adults 25-54 […]

February 11, 2014

Published by tami freeman at February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]

January 28, 2014

Published by Mark Lipsky at January 28, 2014

The Stupidity of Super Bowl Advertising

Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]

December 17, 2013

Published by Toni Anastasia at December 17, 2013

Bet on Brain Power

Mindshare; a media agency services provider, Neurensics; a neuromarketing company and a Dutch CHR-formatted radio station have just released a new study which details how commercial […]

October 29, 2013

Published by Mark Lipsky at October 29, 2013

When New Bells & Whistles Don’t Ring & Tweet

A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]