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December 16, 2011
Published by kathleen poliski at December 16, 2011
Over the past few days, Spotify has launched its newly-revamped radio feature, similar to the popular streaming radio station, Pandora. In fact, it’s almost exactly like […]
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December 13, 2011
Published by lisa sable at December 13, 2011
I recently came across an article by Jamie Turner, listing and explaining the 14 most powerful words in marketing. These words, well-placed in a marketing message, […]
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December 9, 2011
Published by lisa sable at December 9, 2011
The latest National Radio Listening Report released by Arbitron shows that radio added 1.4 million new listeners in 2011, now reaching an estimated 241.3 million persons […]
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December 6, 2011
Published by Barbra Tabnick at December 6, 2011
A study released this month by Ipsos OTX MediaCT illustrates the positive impact radio has across all stages of the sales cycle. Comparing a group of […]
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December 2, 2011
Published by Greg McGlone at December 2, 2011
Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]
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November 29, 2011
Published by kathleen poliski at November 29, 2011
We always tell our clients that the offer they promote in their audio advertising should match the one they have on their website landing page. That’s […]
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November 25, 2011
Published by kathleen poliski at November 25, 2011
And now for part 2 of my interview with Thomas McAlevey… The RadicalIndie platform is an amazing opportunity for independent musicians. Can you explain how you […]
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November 22, 2011
Published by kathleen poliski at November 22, 2011
After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
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November 18, 2011
Published by Andi Lovett at November 18, 2011
Disclaimer: This blog was going to be about campaign synergy. But a funny thing happened on the way to writing that one. I decide to have […]
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