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February 26, 2013
Published by lisa sable at February 26, 2013
Every time I set up a first time DR radio test with a new client, our ultimate goal is to identify those radio stations and properties […]
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February 19, 2013
Published by Mark Lipsky at February 19, 2013
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
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February 12, 2013
Published by Greg McGlone at February 12, 2013
I will freely admit that I am a lifelong hard rock and heavy metal fan. Here in Philadelphia, much to my disappointment, we are down to […]
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February 5, 2013
Published by The Radio Agency at February 5, 2013
For my millions of adoring Blog fans, you all know that my passions include shopping, sports and Christmas. Somehow I find a way to include them […]
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January 22, 2013
Published by Ian Cohen at January 22, 2013
There are a LOT of things I just can’t wrap my mind around. String theory. The vastness of space. Reality TV One thing I’ll never understand […]
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January 15, 2013
Published by Mark Lipsky at January 15, 2013
Last week, I spent hours walking the endless exhibit space at the Consumer Electronics Show. For every WOW innovation there were a hundred yawners. Countless “Me, […]
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January 8, 2013
Published by Mark Lipsky at January 8, 2013
The late, verbal mastermind, George Carlin, became famous (and infamous) for his “Seven Dirty Words” you can’t say on radio or television. You know the words. […]
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December 25, 2012
Published by Andi Lovett at December 25, 2012
It seems like just yesterday I was thinking ahead and planning for the upcoming year (2012). Now, with Christmas here, I keep asking myself “What happened? […]
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December 18, 2012
Published by drew kondylas at December 18, 2012
When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one […]
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