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January 20, 2015
Whenever the family is home, I can count on a TV being on in multiple rooms. And yet, no one is watching. As I wander from […]
February 17, 2015
Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars? Wonder no more, […]
March 31, 2015
Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
April 8, 2014
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]
May 30, 2017
Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
September 23, 2014
Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
September 9, 2014
You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
September 2, 2014
There’s been a subtle shift these past few decades. Branding advertisers now demand accountability and performance from their advertising. Direct response marketers wish to put a […]