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May 13, 2014
Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]
May 5, 2014
Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]
April 29, 2014
A Canadian radio station is receiving major backlash over a controversial self-promotion. AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]
April 22, 2014
“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]
April 8, 2014
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]