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September 23, 2014
Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
September 16, 2014
Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]
September 9, 2014
You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
September 2, 2014
There’s been a subtle shift these past few decades. Branding advertisers now demand accountability and performance from their advertising. Direct response marketers wish to put a […]
August 25, 2014
Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]
August 13, 2014
Enjoying your digital radio? Isn’t it fun to create customized channels and not have to flip around the dial to find songs you like? Don’t you […]
August 8, 2014
Thousands of happy radio advertisers have thousands of stories of how well radio advertising works for their brand. Most cite the sound fundamentals of AM/FM, rather […]
August 4, 2014
Our blog writers have the week off. So we polled our friends in and around radio for some great media recommendations to consume on your summer […]
July 29, 2014
Programmatic buying is perhaps the hottest buzz phrase in advertising these days. The consensus is that “Everybody’s doing it!” even though a recent poll taken by […]