Think about radio 10 years ago, think about where you listened to radio that wasn’t an actual radio. You didn’t. Listening was confined to a radio that picked up waves in a small geographic region.
Clients should share with us all the information about their product, consumer behavior, and general observations so that the agency is fully aware of everything and able to put that knowledge to work in assembling and managing their media buy.
Welcome to The Radio Agency’s blog “Sounding Board.” To kick things off we are chatting with our CEO Mark Lipsky about the expanded services of the agency, clients, and industry trends.