kathleen poliski

We often spend a lot of time with our reps not negotiating, but explaining to them how we want to run the campaign and our expectations from them. We share our clients’ goals with them so that they know what kind of results we expect from the campaign.

Besides The Radio Agency's own amazing Facebook Page, the radio industry has a huge presence on the social networking site. Below are five that we really enjoy

The legislature has been considering cutting the budget for Public Broadcasting. The loss of NPR funding would mean several things. Radio stations in rural areas, it seems, would be affected the most, other than me of course. I kid, I kid. I would simply lose some of my favorite programming.

That’s what is nice about this, I have eclectic music taste and I like to listen to a variety of music through out the day. No terrestrial station has all the music I want to listen to. It was fun to program stations that had a little bit of everything.

Still it seems more common to social media gadgets associated with brands on their digital platforms or on a homepage. Seeing social media promoted so prominently on a traditional media platform is smart and exciting.

Silly, I know, but what I didn’t know was that after the spots are produced, they are trafficked, or sent via email to stations. There will be more on this process later, you know, when I get out of the car.

Last Tuesday we brought you Part I of Vice President of Media Askin Emir’s discussion last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here is part two:

Vice President of Media Askin Emir spoke last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here are some of the highlights of the discussion:

Stand alone media of all kinds is giving way to integration and Grooveshark is a perfect example. In this case, your radio buy is part of your social media strategy and your mobile commerce campaign.