Blog

May 17, 2012

I Want Your Phone to Ring As Much as You Do

It’s hockey playoff season. Once upon a time I was addicted to the NHL, especially my New York Rangers. Over the years I weaned myself off […]
May 10, 2012

The Voices In My Head

The good news is that I have them under control, these many voices in my head. They help me do my job, translating marketing aspirations into […]
May 2, 2012

If I Only Had a Crystal Ball

Last summer, an anonymous New Jersey inventor sold the crystal ball used in the movie classic, “The Wizard of Oz,” at a Hollywood auction for $126,500.  […]
April 24, 2012

$ales Forecasting – A Constant Change

Even in a “perfect” economy, forecasting sales can be challenging. Toss in an uncertain economy or a recession, and you’ll quickly learn the important role of […]
April 19, 2012

The Various Ways to Hear Radio

There are many choices these days when it comes to ‘listening to your radio.” Advertisers tend to rely on their ad agency to keep these choices […]
April 11, 2012

Call……To…….Action

We each get these calls every week.  So do you.  It’s a phone message from a stranger presenting an intriguing business opportunity.  We listen, perhaps for […]
March 29, 2012

Have You ‘Pinned’ Yet?

So, today it finally happened. I received the email I had been DREADING for weeks. “You’ve been invited to join Pinterest.” Crap! Talk of this new […]
March 27, 2012

Everybody’s Workin’ For The Weekend

Don’t you just hate when a cheesy 80’s song pops into your head and stays there all day long? I apologize in advance if this is […]
March 22, 2012

Merging Of Traditional and Digital Media Campaigns

Merging digital and traditional radio advertising continues to be a challenge for media placement agencies. Digital has been trending over the past decade to replace print […]