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November 6, 2012
Published by tami freeman at November 6, 2012
Marketing to children through their parents has long been a standard practice in advertising. Conventional wisdom has been that ends around a child’s 18th birthday. Well, […]
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November 1, 2012
Published by Mark Lipsky at November 1, 2012
Those of us in marketing rely heavily on numbers to help us determine our best course of action. Entering November, the challenge is formulating clear pictures […]
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October 30, 2012
Published by drew kondylas at October 30, 2012
If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available […]
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October 25, 2012
Published by kathleen poliski at October 25, 2012
LinkedIn is a pretty brilliant idea. It’s a free social networking website connecting companies and industry professionals who are looking to make new business contacts or […]
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October 23, 2012
Published by Mark Lipsky at October 23, 2012
I got stranded in Cincinnati recently. A great, full-day meeting with our client, Cintas, ended with lightning storms grounding outbound air travelers (that’s me!) departing Cincinnati […]
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October 18, 2012
Published by lisa sable at October 18, 2012
A recent Wall Street Journal article cited how some retailers are finally recognizing that men and women shop differently. No surprises there! In general, women tend […]
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October 16, 2012
Published by Andi Lovett at October 16, 2012
So you want to create a great radio ad? Start by identifying the problem or issue you’re trying to solve. Once you know what your objective […]
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October 11, 2012
Published by The Radio Agency at October 11, 2012
Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]
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October 9, 2012
Published by lisa sable at October 9, 2012
More and more automakers are incorporating Bluetooth technology into their entertainment systems. For those of us with smartphones (um, everyone you know?) this means instant access […]
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