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July 2, 2013
Published by tami freeman at July 2, 2013
Streaming listenership continues to shift towards the mobile platform, and radio groups try to maneuver their ad space to follow. With smart phones taking over the […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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June 18, 2013
Published by Greg McGlone at June 18, 2013
When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]
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June 11, 2013
Published by Mark Lipsky at June 11, 2013
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
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June 4, 2013
Published by lisa sable at June 4, 2013
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
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May 28, 2013
Published by Mark Lipsky at May 28, 2013
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
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May 21, 2013
Published by TRA News at May 21, 2013
The Radio Agency was privileged to be one of several sources interviewed for last week’s CNN.com report on the past, present and future of music radio, […]
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May 14, 2013
Published by Mark Lipsky at May 14, 2013
The calendar might say May, but some of the best radio sponsorship opportunities have already been snatched up for the 2013 NFL and NCAA football seasons. […]
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May 7, 2013
Published by Ian Cohen at May 7, 2013
There’s no denying it. We live in an instant gratification, results driven, I-want-it-now, what-have-you-done-for-me-lately world. For proof, just look at all the TV shows that were […]
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